JOB SUMMARY: The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that align with our business objectives and contribute to the company's overall growth and success.  

RESPONSIBILITIES:  

• Develop and implement comprehensive digital marketing strategies to promote the company's products across various online platforms 
• Manage Meta ads campaigns particularly, messaging ads to drive conversions.  
• Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales 
• Monitor and optimize digital campaigns, ensuring they are effective, efficient, and aligned with the company's marketing goals 
• Utilize data-driven insights to make strategic decisions and continuously improve marketing performance 
• Collaborate with cross-functional teams, including product development, sales, and creative departments, to ensure cohesive and effective marketing initiatives 
• Stay updated with the latest trends and best practices in digital marketing, making recommendations for innovative approaches to enhance the company's online presence 
• Oversee the development of engaging and impactful content for various digital channels, including social media, email marketing, and website content 
• Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives 
• Prepare monthly and weekly performance reports across all platforms 

QUALIFICATIONS: 

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics or a related field 
• 3 - 5 years experience in a digital marketing role (within the consumer electronics or lifestyle sectors - preferred but not required) 
• Can report on-site 5 days/week 
• Knowledgeable in multiple marketing tools: Facebook/Meta Ads (Required), TikTok, Shopee, Lazada and Google Ads for SEM (preferred) 
• Knowledge in SEO preferred but not required 
• Demonstrated success in developing and implementing effective digital marketing strategies that have resulted in increased brand visibility and revenue growth 
• In-depth knowledge of social media platforms, ecommerce trends, and digital advertising best practices 
• Passion for staying ahead of industry developments and leveraging emerging trends to drive business success 
• Strong analytical skills and proficiency in utilizing various digital marketing tools and platforms for data analysis and performance tracking