JOB SUMMARY: The Digital Marketing Officer will be responsible for developing and executing digital marketing strategies that align with our business objectives and contribute to the company's overall growth and success. 

Responsibilities: 

• Develop and implement comprehensive digital marketing strategies to promote the company's products across various online platforms 
• Responsible for leading Meta Ads campaigns and optimizing the ads ensuring seamless execution across all brands and revenue generation.  
• Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales 
• Monitor and optimize digital campaigns, ensuring they are effective, efficient, and aligned with the company's marketing goals 
• Utilize data-driven insights to make strategic decisions and continuously improve marketing performance 
• Collaborate with digital marketing team members and cross-functional teams, including procurement team, product development, retail, and brand team to ensure cohesive and effective marketing initiatives 
• Stay updated with the latest trends and best practices in digital marketing, making recommendations for innovative approaches to enhance the company's online presence  
• Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives 
• Prepare monthly and weekly performance reports across all platforms 

Qualifications: 

• Bachelor's degree, preferably in Marketing, Business Administration, Statistics, or Economics 
• 3-5 years' experience in a digital marketing role, at least 1 year in a leadership position 
• Can report on-site 5 days/week 
• Knowledgeable in multiple marketing tools: Meta Ads Manager, TikTok Ads, Google Ads & SEO, 
• Demonstrated success in developing and implementing effective digital marketing strategies that have resulted in increased brand visibility and revenue growth 
• In-depth knowledge of social media platforms, ecommerce trends, and digital advertising best practices
• Passion for staying ahead of industry developments and leveraging emerging trends to drive business success
• Strong analytical skills and proficiency in utilizing various digital marketing tools and platforms for data analysis and performance tracking